Journalist, 58 years old, technical diploma, degree in communication subjects; working career started as chief editor in specialized magazines in 1993, then went on to work as press officer for several companies, which was at the very heart of my business Voci che Corrono. Over the last years my interest for new forms of communication on the internet, along with systematic and inbound vision of marketing, have allowed me to overcome the limits of traditional setting of the communication officer role triggering, to achieve my professional goals, the use of 2.0 tools and media aimed to actively involve new clients.